SpaceOne is Go for Launch!

On May 11th, just over four days ago, Argon launched SpaceOne, its very first watch model, on the Kickstarter platform for crowdfunding creative projects, and within minutes registered a dazzling success. Dazzling yes, surprising less so if we consider it is the brainchild of Theo Auffret (27), a passionate independent watchmaker, and Guillaume Laidet (37), a compulsive watchmaking entrepreneur, both French, very active and already well established in the watch industry.

The goal was to raise 100,000 EUR and get the project off the ground. Argon’s SpaceOne streaked through that threshold within less than a minute.
200,000 EUR in less than 5 minutes.

Three hours later, the new watchmaking brand’s first creation rocketed past the EUR 500,000 mark.

72 hours later, the result is still staggering: 694,000 EUR – and counting! – pledged by just over 359 watch enthusiasts and connoisseurs who can’t wait to unbox their SpaceOne until June 11, 2023 – deliveries to commence late in 2023. There are still 26 days left before the pre-order window closes on 10 June 2023 at 15:49 CEST.

When the SpaceOne project was presented to the press and retailers around the world on the sidelines of the Geneva Watch Week Fair in March 2023, it was already then buoyed by strong anticipation on social networks. This no doubt gave Argon a head start on Kickstarter and explains how SpaceOne so quickly captured the imaginations and won over the hearts of the watch lover community.



Technical Specifications – Argon SpaceOne

Jumping hour, digital display
Swiss automatic movement
Sapphire cockpit
Assembled in France
Case Size / Diameter: 42*51.67 mm
Case Thickness: 12.6 mm
Case Lug Width: 22mm
Water resistance: 3 ATM
Case back Material: stainless steel case back with flat sapphires, see-through case back
Hands/Disc: The hour disc & second disc are printed with super luminous, and the minute disc
is made out of sapphire also printed with supper luminous.
Strap: Black / Orange FKM rubber Strap
Movement: P024 Without Date version Self-winding
Frequency: 28’800 vibrations per hour (4Hz)
Power reserve: 38 hours
Price before taxes 
EUR 1,500 (brushed steel or polished steel)
EUR 1,900 (titanium models and forged carbon)


The Heads behind the brand


Text & Images by 289 Consulting


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